Logotype is the second largest telecommunications company in Australia. They rebranded because of the need to shift the perception of the brand and what it provides. ‘Yes’ has been an enduring part of the Optus brand since the 90s, but over time it had lost meaning. This rebrand provided it with a more second role, bringing it back to the core.

Logotype is the second largest telecommunications company in Australia. They rebranded because of the need to shift the perception of the brand and what it provides. ‘Yes’ has been an enduring part of the Optus brand since the 90s, but over time it had lost meaning. This rebrand provided it with a more second role, bringing it back to the core.