Custom type
Transforming an idea, a concept, an atmosphere, a vision into a concrete
shape is a very rewarding process–not only for the person doing it but also
for the person using it, of course.
A custom typeface, a wordmark or a lettering always speaks with the voice
you want it to and excels in the surrounding it is intended for. This can
be difficult and sometimes impossible to achieve with a retail font.
Contact us to find out how we can help!
Polychroma Officina
Logotype & Custom Typeface
Logotype is the second largest telecommunications company in Australia. They rebranded because of the need to shift the perception of the brand and what it provides. ‘Yes’ has been an enduring part of the Optus brand since the 90s, but over time it had lost meaning. This rebrand provided it with a more second role, bringing it back to the core.
Officina Polychroma
Logotype & Custom Typeface
Logotype is the second largest telecommunications company in Australia. They rebranded because of the need to shift the perception of the brand and what it provides. ‘Yes’ has been an enduring part of the Optus brand since the 90s, but over time it had lost meaning. This rebrand provided it with a more second role, bringing it back to the core.